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From Internal Champions to External Influencers: Crafting a Winning Employee Advocacy Program!

Employee Advocacy Program

This Workshop Is For:

Talent Acquisition Leaders

Employer Branding Professionals

TA and Recruiting Operations

Marketing and Communications

By the end of the workshop, participants will have created a personalized activation playbook they can implement immediately within their organization.

About This Workshop:

With a strong Employee Advocacy program, you can generate hundreds of thousands of dollars in free employer branding advertising, or more!

What: Half-day-in-person workshop

When: Tuesday, June 10, 2025 1:00 to 5:00 PM ET

Where: Buckhead, Atlanta, GA

Cost: $495 USD

SEATS ARE LIMITED

RESERVE YOUR SEAT

You Will Leave The Workshop Knowing :

How to determine goals and objectives
The essential elements when setting up a program
How to select, measure and reward your Advocates
How to create a content calendar
What a strong and successful program looks like
Why programs fail and factors that cause collapse.
The tools needed to manage a program efficiently
How to calculate the ROI of your Employee Advocacy program

Consider The Reach!

The Average Reach For Employees Is:

1,300 Connections on LinkedIn

338 Friends on Facebook

2,500 Followers on TikTok

What You Will Get From This Workshop

Practical Strategies

Proven strategies for defining goals, creating shareable content, incentivizing participation, and measuring the success of your employee advocacy program.

Reduce Costs

Learn how to tap into authentic word-of-mouth marketing for increased referrals.

Master Metrics

Establish essential KPIs and learn how to measure for ROI to optimize your employee advocacy strategy.

Meet Your Instructor

Maury Hanigan

Join Employee Advocacy expert Maury Hanigan for this hands-on workshop. She will provide a results-oriented session on building and activating an employee advocacy program.

Everyone loves the idea of an employee advocacy program, but few organizations have run successful ones. The good programs generate millions of dollars in earned media value, while the unsuccessful ones fizzle out and never gain momentum.

Maury H